Why we built it
Every naming project at NOW Media follows the same painful 3-day cycle. Our team narrows down to a shortlist of 4–6 names. Then someone spends a day running each name through IP India's PublicSearch (slow, CAPTCHA-gated, one Nice class at a time), MCA's name availability tool (clunky, requires DSC), 6 domain registrars, every social platform manually, and a Google search to see what comes up.
By the time we get back to the client with verified options, half of them are already taken — or we've missed something obvious that surfaces three months into design. That's ₹50,000+ of agency time on every project, and worse, it's the part of the job that's least creative.
BrandAuditor is what we built to delete that day. Now any name on a shortlist takes 60 seconds to clear instead of 90 minutes. We open-sourced it as a SaaS so other founders, agencies, and IP attorneys could stop doing the same terrible workflow.
What it does
One brand name, seven parallel signals, one report:
- IP India trademark search — wordmark + phonetic, against the official IP India register, all 45 Nice classes
- MCA company name check — flags conflicts with registered Pvt Ltd, LLP, OPC entities
- USPTO trademark search — for brands going international or filing under Madrid Protocol
- Domain availability — RDAP across .com, .in, .co, .ai, .io and 20+ TLDs
- Social handle check — Instagram, X, YouTube, LinkedIn
- Web presence audit — what shows up when someone searches the name
- AI brandability score — distinctiveness, descriptive risk, and confusion risk, scored by Claude with a rubric trained on actual TM-A refusals
Who it's for
- Founders naming a startup — clear before you commit a logo, a domain, a Pitch deck
- Branding agencies like ours — bake the audit into your shortlist phase, kill the manual checks
- IP attorneys — pre-filing screening so client conflicts surface before the ₹4,500 government fee
- Product teams at established companies — naming a new product line, a SKU, a sub-brand
Who's behind it
NOW Media is an India-based branding studio. We've named and built identities for clients across F&B, hospitality, real estate, healthcare, fashion, and SaaS — from Mumbai to Dubai to San Francisco. Founded by Nithin Koshy. We don't take outside funding, and we don't do naming-as-a-service through BrandAuditor — that's still done by humans on our agency side. BrandAuditor is the diligence layer.
If you want full-service brand strategy, identity, packaging, or web — click “Get a quote” on any audit, or visit nowmedia.in.
How we're different
BrandAuditor is the only tool that runs all seven signals in parallel for India-first brands. Most competitors do one piece well: domain checkers like GoDaddy, single-jurisdiction TM databases like Markify, generic AI name generators like Namelix. None of them tell you in 60 seconds whether the name you're falling in love with is actually filable.
We're also the only tool built by a working branding agency — which means the rubric we score names against was calibrated by people who've watched actual trademark applications get rejected. The AI doesn't hallucinate risk; it's grounded in real refusals.
Our principles
- Honesty over upsell. If a name is clean, we'll tell you it's clean — even on the free trial. We'd rather you spend 20 names verifying confidence than 200 churning through alternates.
- India-first, not India-only. The deepest integrations are with IP India and MCA. US trademark is supported via USPTO. UAE and global are on the roadmap.
- The audit is the product, not the upsell. The free tier shows the headline conflict summary, AI score, and India trademark — enough to taste the value. Paid unlocks alternate suggestions, PDF export, US trademark, and detailed conflict info. Paid credits are valid for 1 year from purchase.
- Privacy: we don't share your names. Your brand candidates are stored only against your account. We don't train models on user-submitted names.
Press & partnerships
For media inquiries, partnerships, or to feature BrandAuditor in your roundup or article, see our press kit or email hello@brandauditor.ai.