Naming a brand isn't a single-tool job — it's a workflow. You generate ideas, you filter, you clear, you commit. We've tested the major tools in each step and this is the toolkit we actually run at NOW Media when we name brands for clients.
Step 1: Generate ideas
Namelix (free)
The original AI naming tool. Strong at coined / hybrid names with decent meaning. Gives you logo previews. Doesn't check trademarks. Free tier is generous. namelix.com
Claude / ChatGPT (free / paid)
With a strong prompt, general-purpose LLMs outperform purpose-built generators on diversity and on-brand-ness. Especially good for Sanskrit-derived, hybrid, and metaphor names. No trademark check, no domain check.
Prompt that works:
“I'm launching a [category] brand in India targeting [audience], price tier [low/mid/premium], positioning [3–5 words]. Generate 25 brand name candidates across these frameworks: 5 coined, 5 Sanskrit-derived, 5 suggestive, 5 hybrid, 5 metaphor. For each: 1-line meaning + why it fits. Avoid generic words.”
Shopify Business Name Generator (free)
Decent for e-commerce brands. Limited customization, output skews suggestive/descriptive. Useful as a sanity check or supplemental ideation. shopify.com/tools/business-name-generator
NameSnack (free)
Industry filtering, decent quality, no trademark check. Solid secondary tool for ideation.
Step 2: Quick-check domain availability
Instant Domain Search
Fastest tool for bulk-checking domain availability across .com / .in / .io / etc. Better UI than registrars. instantdomainsearch.com
Namecheap / GoDaddy / Hostinger
Good for buying once you've decided. The search itself is slower and aggressive about upselling. Use after you've cleared trademark, not before.
Step 3: Trademark search (the critical step)
IP India Public Search (free, official)
The official source of truth for India trademarks. Wordmark + phonetic search, all 45 Nice classes, registered + opposed + abandoned marks. Painful UX, CAPTCHAs, single-class search at a time. search.ipindia.gov.in/PublicSearch
WIPO Global Brand Database (free)
For checking international trademarks across 73+ jurisdictions in one search. Useful if your brand is going global. www3.wipo.int/branddb
USPTO TESS (free, US)
US trademark search. Critical if you plan to sell to the US market — Indian-only registration doesn't protect you in the US. tmsearch.uspto.gov
Trademarkia (free + paid)
Aggregates IP India + USPTO + EU trademarks. Decent for a quick scan. Charges for actual filing. trademarkia.com
Step 4: MCA company-name check
MCA Portal (free, official)
The official check. Exact-string only, no phonetic. MCA Name Search
Zauba Corp / Tofler / The Company Check
Aggregator sites that surface struck-off, dormant, and similar company names that MCA's own search misses. Free. Worth cross-referencing.
Step 5: Social handle check
Namechk / Namecheckr (free)
Bulk-check a handle across 30+ social networks in one go. Good for the “is @yourbrand available everywhere” sanity check.
Step 6: All-in-one name check
BrandAuditor (us — free + paid)
Honest disclosure: this is our tool. The differentiator is that we roll trademark search (IP India wordmark + phonetic, all relevant Nice classes) + MCA company-name check + domain availability + social handles + SEO assessment + AI brandability scoring into a single check, in under 60 seconds.
We built BrandAuditor because doing all of the above manually for 10 candidate names took us 6+ hours per client engagement. Free trial: 20 names over 7 days, no card. Paid from ₹999. Try it free.
The full workflow
- Ideate with Namelix + Claude/ChatGPT — 80–120 candidates.
- Quick filter with Instant Domain Search + gut check — narrow to 20.
- Audit shortlist with BrandAuditor — surface trademark + MCA + social conflicts. Get to 3–5 finalists.
- Final clearance via attorney for the chosen mark.
- File trademark + register company in parallel.
What we don't use (and why)
- Looka, Brandcrowd, Tailor Brands — logo-first generators. Skip if you're focused on names, they're trying to upsell logos.
- Generic free generators on registrar sites — domain-sales funnels with thin AI on top.
- “Trademark monitoring” SaaS at $50+/month — overkill for early stage. Useful at scale (10+ filed marks).